Can the latest social networking phenomenon have real implications for how we do business in the future?

Whether we like it or not, social networking on the internet
is here to stay, and it’s growing rapidly. Twitter, a quickly expanding social networking platform with some 11 million users (source: onlinemediacultist.com), is connecting people
in a way unimaginable 20 years ago. But beyond the social interaction are very real business opportunities for those companies that embrace them. So how does a company embrace a media platform like Twitter and what strategies
can be employed? 

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2 Redefining the BC Energy Experience

There are some big changes on the way concerning how British Columbia residents and businesses think about energy. So how does BC’s primary energy supplier, BC Hydro, pump up its story of clean, renewable energy and communicate to consumers its bold initiatives to conserve energy?

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3 Live Theatre

Alberta Theatre Projects' latest multi-platform campaign asks:
Are Calgarians consuming too
much pop culture?

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4 Brand Blunders

A car that rhymes with pretzel?
These and other classic blunders from the world
of branding.

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