The Calgary Stampede 2007 10-day campaign has brought Karo more awards—this time internationally.
The IAAPA (International Association of Amusement Parks and Attractions) Brass Ring Awards is an annual competition recognizing excellence in marketing for amusement facilities worldwide. On Monday, November 12th in Orlando, Florida, it was announced that the Calgary Stampede won in five of the ten categories presented in their division—the most wins in any division. The categories were:
- Integrated Marketing Campaign—the campaign as a whole (TV, radio, direct mail, guerrilla, print)
- Outdoor Signage
- Media Kit
- PR Campaign
- Web Site
The most exciting win for Karo is certainly the Integrated Marketing category. It is a new category this year and was created with the intent to show the creative use of media and breadth of work included in an agency’s campaign.
The international competition consisted of a vast variety of American parks, most notably the Six Flags amusement parks and the San Diego Zoo, as well as parks from Mexico, Germany, Norway, Singapore and Hong Kong.