Let’s face it, we all love a great story, which is why we flock to buy books, watch movies, and attend theatre. We love to hear stories of great personal achievements, companies, and brands. Storytelling is perhaps the oldest form of communication and cultural identification. The same cornerstones of a brilliant story are found in brilliant design, which is why design as a creative process is ideally suited to link brand stories in a unifying way. Chris Bedford will explore how organizations can use design thinking to uncover their story and learn how to tell it in a compelling manner through all consumer touch points.
Conference details: http://www.dmi.org/dmi/html/conference/europe08/conference.htm