At the 2008 Marketing Awards held May 1st in Toronto, Karo Group received a Gold for its Calgary Stampede “Rides” outdoor campaign.
The creative, featured on prominent billboards around Calgary, depicted the “rider’s-eye view” of thrilling Midway rides. The campaign, which was timed to lead up to the 10-day festival in 2007, won the Out of Home category.
The primary goals of the Marketing Awards are to promote the value of great advertising creative to Canadian advertisers, and demonstrate that world-quality creative is being produced right here in Canada.
Such memorable and relevant work as the Calgary Stampede campaign is definitely not a one-person job, so very special thanks go to all at Karo who played a role in this achievement!