Karo's most recent white paper has been getting attention.
The Brand Experience Series white paper for Summer 2008, Would You Like Service With That? was featured last week on Brandchannel.com, a popular online branding exchange.
The paper is an exploration into service design within automotive retailing. It was written by Chris Bedford, President of Karo, and Anson Lee, Director of Customer Experience Strategy.
If you haven't read it yet, you can download it
here.