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Some people see relationships as a place to escape to. Some are in a relationship they want to escape from.
The "romance novel" idea used in this campaign was based on this insight: Even the perpetrators of domestic abuse often wonder how they've arrived in an abusive relationship. No one plans to be in it. Obviously no one dreams of being in it. And those who find themselves in one often just don't know how they got to that point. Or how to get out.
This ad was designed to trigger the first step in escaping from that abusive situation.