News

For immediate release November 5, 2007: Western Canada’s only interdisciplinary creative agency, Karo Group, is offering the opportunity of $100,000 in pro bono work to help two community groups better achieve their goals through meaningful brand experiences.

Karo uses design strategy to create successful, integrated and focused customer brand experiences for a wide variety of clients, include ATB Financial, Calgary Stampede, Simon Fraser University, Syncrude, Enbridge, Ivanhoe Cambridge, Shaw, ENMAX, NovAtel, P.I. Financial, TransAlta, Concord Pacific, Alberta Securities Commission and First Calgary Savings.

“The not-for-profit landscape is as competitive as any private sector industry, with organizations on tight budgets vying for limited donation dollars and community volunteer capacity,” says Karo President, Chris Bedford. “We want to help out.”

Karo will apply $50,000 worth of design strategy and multidisciplinary creative to each of two not-for-profit organizations, one in Calgary and one in Vancouver. “We want to help two organizations develop meaningful brand experiences for their stakeholders and clients, which in turn will take them to the next level of attracting public support,” Bedford says.

Registered not-for-profits interested in receiving an application package can contact Karo at charity@karo.com.   An employee committee will create a short list and then employees from each office will vote on which two organizations will receive the $50,000 in Karo employee time.

The head of the Calgary committee and dedicated volunteer with Canadian Humanitarian, Kerry Worth, says “We’re thrilled to help charities develop a competitive edge the same way we help clients succeed in business.”  Natalie Clark, who is heading up the project in Vancouver, says “We are all really looking forward to this opportunity to help a worthy organization garner more support through a meaningful brand.”

This is the latest Karo initiative for giving back to the community. Every year, Karo provides more than $250,000 in pro bono work to groups such as  CANstruction, CKUA, Climate Central, Habitat for Humanity, Ronald McDonald House, One Yellow Rabbit Theatre Company and Brain Injury Group. Karo also provides time off to employees involved in volunteer pursuits and it will match an employee’s donation to a not-for-profit up to $500.

Karo succeeds because it respects its employees, clients and the community.