News

With increasing global focus on clean, renewable energy, British Columbia’s primary energy supplier BC Hydro has undertaken bold initiatives to change how consumers view energy consumption and conservation. These initiatives are part of BC Hydro’s broader strategy to better engage its customers and tell its story through an enlivened brand experience.

A recent initiative completed in June 2008 by BC Hydro, in partnership with brand agency Karo Group, was a revitalized interior exhibit of the two-floor, 920 square metre Revelstoke Dam Visitor Centre. The 165 metre-high concrete dam, an engineering marvel, is a unique venue for a themed attraction. It gives BC Hydro a stunning platform for reaching out to the community, providing education about energy growth and inviting positive brand experiences.

BC Hydro has done just that. The Visitor Centre now comprises 14 interactive discovery exhibits, a Beaver Lodge play area, theatre room and extensive interpretation panel updates that create a gallery-like atmosphere that attracts, engages and educates visitors. “Not only did Karo truly understand our story and brand, but articulated it thoughtfully through every facet of the new ‘experience’ Centre”, said Lindsay Thompson, project manager at BC Hydro.

The revitalization of the Visitor Centre is just one of the ways that BC Hydro is taking a proactive step to tell its story through an improved brand experience. BC Hydro recognizes that brand advocates will emerge from combined province-wide efforts to conserve energy. By creating the platforms for these positive experiences—e.g., Visitor Centre, Power Smart and recent Livesmart BC programs—BC Hydro becomes part of consumers’ experiences and integral to their stories of energy conservation.

Revelstoke Dam Visitors Centre entrance.


The "Beaver Lodge" kids play area.


The "Watt-meter" interactive station.


Beautiful views from the top!