News

The Calgary Stampede - one of the most recognized brands in Canada – has expanded its working relationship with Karo to include advertising and brand communications.

It’s an exciting time to be working together.  The Stampede has just introduced a new  masterbrand, including visual identity,  and it’s committed to integrating that Brand across all parts of its increasingly diverse, year-round activities, services and facilities.

“The Calgary Stampede has grown into one of the most recognized brands in the world but our research shows a lot of Calgarians don’t know that we’re busy with events outside the ten days in July”  says the Vice-President of Marketing and External Relations, Laurie Schild.  “We want to change that and we’re looking forward to working with Karo to make it happen.”

Previously, Karo had created a wayfinding and signage program for the Stampede.

The Calgary Stampede is a volunteer-supported, not-for-profit community organization that preserves and promotes western heritage and values.