Karo Group - Advertising

ATB Financial takes its mortgage message to the streets

Drew Geldart — Wed, 21 Apr 2010 16:57:17 GMT

We all have a moving story we’d just as soon not talk about. But ATB Financial is hoping to get everyone talking about its guaranteed best mortgage rate.

Calgary Stampede creative awarded by Western Fairs Association

Nicole Moe — Fri, 15 Jan 2010 16:52:59 GMT

The new year started off on another positive note for Karo when the Western Fairs Association announced the Calgary Stampede had won four creative awards in their annual achievement awards.

Travel Alberta selects Karo Group

Nicole Moe — Mon, 16 Nov 2009 19:05:27 GMT

Travel Alberta, the tourism marketing agency of the Government of Alberta, has selected Karo Group as its new full-service marketing agency for long-haul Americas and overseas markets

Reaching out to people's inner Reggae

Nicole Moe — Tue, 08 Sep 2009 21:58:21 GMT

If you want people to take notice, sometimes you need to really shake up their expectations. Karo did just that for the Calgary International Reggae Festival. Forgoing Reggae’s traditional imagery and palette and changing the name of the event, we broadened the brand to speak to the Reggae in everybody.

You may never bank online again

Nicole Moe — Tue, 07 Jul 2009 19:22:00 GMT

At a time when most banks prefer to close branches and push customers online, ATB Financial seeks to move even closer to its customers. As one more fulfillment of its promise to help customers reach their financial goals, ATB Financial worked with Karo Group to completely reinvent banking at its three newest branches.

Curtain rising on new TUTS brand

Nicole Moe — Tue, 07 Jul 2009 00:08:36 GMT

Theatre Under The Stars, the iconic musical theatre company in Stanley Park’s Malkin Bowl, is raising the curtain of its 2009 season with a new brand identity thanks to Karo Kaus, Karo Group’s creative services grant.

And the winner is...

Nicole Moe — Fri, 01 May 2009 23:24:07 GMT

Karo Group was recently recognized in two separate national award shows, and the Calgary-based Anvil Awards.

Are Calgarians consuming too much pop culture?

Nicole Moe — Wed, 10 Sep 2008 16:09:54 GMT

When Karo Group in Calgary was asked to position Alberta Theatre Projects against other performance companies, they quickly decided that if they were going to increase season ticket subscriptions, they needed to focus on an even broader audience. Namely, people who don’t go to theatre.

A big event for a big cause.

Nicole Moe — Thu, 26 Jun 2008 19:10:43 GMT

It’s not everyday you see a 40-foot-high golf tee, let alone one in the middle of downtown Calgary. Then again, it’s not every day a major golf tournament supports such a big cause.

When the Dream Becomes a Nightmare

Nicole Moe — Wed, 21 May 2008 20:56:21 GMT

The "romance novel" idea used in this campaign was based on this insight: Even the perpetrators of domestic abuse often wonder how they’ve arrived in an abusive relationship. No one plans to be in it. Obviously no one dreams of being in it. And those who find themselves in one often just don’t know how they got to that point. Or how to get out.

Stampede Billboards Win Gold for Karo

Nicole Moe — Tue, 20 May 2008 21:21:02 GMT

At the 2008 Marketing Awards held May 1st in Toronto, Karo Group received a Gold for its Calgary Stampede “Rides” outdoor campaign.

Karo Group Wins Best Of Show At 2008 Anvil Awards

Nicole Moe — Fri, 25 Apr 2008 21:24:42 GMT

The 2008 Anvil Awards Gala is a celebration of the best work produced in Calgary for Marketing and Communications from January to December 2007. This year, the Anvils were stronger than ever. The number of entries continues to grow, the categories are streamlined and more competitive, the caliber of judges brought in are world-class, and this year, the gala was a sold out event, Friday, April 25th.

Karo Group was awarded Anvils for the following categories:
Best of Show - Alberta Securities Commission, “The Cheque”
TV Single over $50,000 – Alberta Securities Commission, “The Cheque”
Out-of-Home - The Calgary Stampede, “Mega Drop Elevator”
Public Service Print – HomeFront, “Romance Novel”
Best Illustration – HomeFront, “Romance Novel”

Merits in the following categories:
TV Single over $50,000 – The Calgary Stampede, “Fireworks”
TV Series – The Calgary Stampede, “Rodeo/ Fireworks”
Outdoor Single - The Calgary Stampede, “Rides”

Karo has a Misíon in Mexico

Nicole Moe — Wed, 19 Mar 2008 21:44:49 GMT

We at Karo Group are pleased to announce that we have been engaged by Misión La Serena and Gravity Destination Properties to create the marketing campaign for the luxury resort in Los Cabos, Mexico, called Misión La Serena.

Misión La Serena offers 75 two and three-bedroom residences on pristine beachfront within the master planned development of Puerto Los Cabos on the Baja California peninsula. It is close to a new marina, two golf courses, an international airport and the charming Spanish colonial town of San José.

Karo’s campaign will include branding, advertising, web site, presentation centres and print collateral.

Father Time Comes Calling in RSP Campaign

Ron Cann — Tue, 15 Jan 2008 22:34:41 GMT

Father Time, a figure usually associated with ushering out the old year, is given a new job in this year’s First Calgary Savings RSP advertising campaign and his new job is aging people. TV, radio, print, online banner ads, in-branch posters, and direct mail all poke fun at the common signs of aging, like getting wrinkles or losing hair.

Outdoor campaign gives violence the finger

Nicole Moe — Mon, 10 Dec 2007 16:50:05 GMT

The merit of running ads for needy causes has never been questioned. But when Calgary-based Homefront (a support agency for those affected by domestic violence), chose to run an outdoor campaign, they knew they were courting controversy.

Karo Races Away with “Best of Show”

Nicole Moe — Mon, 19 Nov 2007 22:57:31 GMT

Karo Group has just added five new awards to its stable of excellence. We entered our Horse Racing Alberta campaign into the Canadian Agricultural Marketing Awards that took place in mid-November, 2007.

Karo was in competition with top agencies including Ad Farm and BBDO, the latter of which entered its Milk Campaign, well known across Canada. We came away with an Excellence in Television Series and Merits in Billboard Single, Billboard Series and Product Sales–Direct Marketing/Direct Response.

Leading these other wins was our “Best in Show” for the Consumer Direct Category. This victory is a tribute to the Karo tradition of design excellence that arises from creative liberty, market experience and energetic teamwork.

Karo’s Stampede Campaign Wins Brass Ring

Nicole Moe — Mon, 12 Nov 2007 23:07:16 GMT

The Calgary Stampede 2007 10-day campaign has brought Karo more awards—this time internationally.

The IAAPA (International Association of Amusement Parks and Attractions) Brass Ring Awards is an annual competition recognizing excellence in marketing for amusement facilities worldwide. On Monday, November 12th in Orlando, Florida, it was announced that the Calgary Stampede won in five of the ten categories presented in their division—the most wins in any division. The categories were:

Integrated Marketing Campaign—the campaign as a whole (TV, radio, direct mail, guerrilla, print)
Outdoor Signage
Media Kit
PR Campaign
Web Site

The most exciting win for Karo is certainly the Integrated Marketing category. It is a new category this year and was created with the intent to show the creative use of media and breadth of work included in an agency’s campaign.

The international competition consisted of a vast variety of American parks, most notably the Six Flags amusement parks and the San Diego Zoo, as well as parks from Mexico, Germany, Norway, Singapore and Hong Kong.

Karo expands Calgary Stampede relationship

Nicole Moe — Fri, 20 Apr 2007 22:29:10 GMT

The Calgary Stampede - one of the most recognized brands in Canada – has expanded its working relationship with Karo to include advertising and brand communications.

Karo Wins Contract with Large US Resort Developer

Nicole Moe — Sat, 30 Dec 2006 23:35:20 GMT

Karo has become engaged with major US resort developer, Star Resorts, to lead a marketing campaign for the Mount Superior Residence Club at Snowbird Ski and Summer Resort in Utah.