Wednesday, May 10, 2006

Old School gets Facelift at 40

Wednesday, May 10, 2006

Karo's Director of Communications, Anson Lee, was featured in a Simon Fraser University (SFU) news article discussing the branding project he is leading for the school. SFU's visual identity has not been updated in 20 years, resulting in a confusing inconsistent and segregated brand. Karo is working to develop a unified visual identity system that delivers an emotional message about SFU. A unified identity is critical for SFU as it competes on a global scale while also facing internal growth and expansion. The new brand will be communicated in print, on the web and in advertisements.

Read the article: SFU Visual Identity.pdf (58.37 KB)

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brand
 

 Thursday, April 06, 2006

Profiting by Design

Thursday, April 06, 2006
Karo's own Chris Bedford was recently featured in Design Management Institute's Design Management Review alongside other key proponents of design. Chris and his fellow authors discuss the often unrealized contribution that design makes to an organization's business drivers (i.e. sales, profit margin and market share). This article highlights the importance of design in building a connection between a company's customers and its brand, and doing it in a way that produces solid business results. The experts then go a step further by providing specific methods to measure the financial value added by design.
 
Read the article: Profiting by Design.pdf (459.76 KB)
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Design | Value of Design
 

 Wednesday, February 09, 2005

Competitive Advantage Through Design

Wednesday, February 09, 2005
This highly informative article looks at the direct competitive advantage delivered to companies in the UK that are using design as a strategic business tool.
 
Read the article:
Competitive Advantage Through Design.pdf (1.75 MB)
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Design
 

 Monday, October 20, 2003

A Brand is Born

Monday, October 20, 2003

This interesting article from Alberta Venture magazine looks at the impact that branding has made on four notable Canadian products. The case studies provide insight and valuable lessons on issues related to brand development.

Read the article: AbVABrandIsBorn10-03.pdf (911.9 KB)

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brand
 

 Sunday, August 03, 2003

Perspectives on Communicating the Value of Design

Sunday, August 03, 2003

How do you measure design success? How do you convey those findings with colleagues and clients? And how do you convey the value of design to non-design managers? We asked members of the DMI Advisory Council for answers. From environmental and brand design to consulting and product development, we received five distinctive responses, wisdom we acknowledge with thanks and publish as facets of an ongoing dialogue on these important topics.

Read the article: DMI_goodDesign.pdf (228 KB)

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Value of Design