Thursday, December 28, 2006

Karo to Launch BlueCircle Insurance Web site

Thursday, December 28, 2006
Karo has been evolving the brand for BlueCircle Insurance, a Calgary-based brokerage firm that markets a range of personal and commercial insurance, mortgage, and financial products to the Alberta consumer.
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brand | brand experience | interactive | Value of Design
 

 Wednesday, May 10, 2006

Old School gets Facelift at 40

Wednesday, May 10, 2006

Karo's Director of Communications, Anson Lee, was featured in a Simon Fraser University (SFU) news article discussing the branding project he is leading for the school. SFU's visual identity has not been updated in 20 years, resulting in a confusing inconsistent and segregated brand. Karo is working to develop a unified visual identity system that delivers an emotional message about SFU. A unified identity is critical for SFU as it competes on a global scale while also facing internal growth and expansion. The new brand will be communicated in print, on the web and in advertisements.

Read the article: SFU Visual Identity.pdf (58.37 KB)

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 Thursday, April 06, 2006

Profiting by Design

Thursday, April 06, 2006
Karo's own Chris Bedford was recently featured in Design Management Institute's Design Management Review alongside other key proponents of design. Chris and his fellow authors discuss the often unrealized contribution that design makes to an organization's business drivers (i.e. sales, profit margin and market share). This article highlights the importance of design in building a connection between a company's customers and its brand, and doing it in a way that produces solid business results. The experts then go a step further by providing specific methods to measure the financial value added by design.
 
Read the article: Profiting by Design.pdf (459.76 KB)
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Design | Value of Design
 

 Wednesday, February 09, 2005

Competitive Advantage Through Design

Wednesday, February 09, 2005
This highly informative article looks at the direct competitive advantage delivered to companies in the UK that are using design as a strategic business tool.
 
Read the article:
Competitive Advantage Through Design.pdf (1.75 MB)
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Design
 

 Monday, October 20, 2003

A Brand is Born

Monday, October 20, 2003

This interesting article from Alberta Venture magazine looks at the impact that branding has made on four notable Canadian products. The case studies provide insight and valuable lessons on issues related to brand development.

Read the article: AbVABrandIsBorn10-03.pdf (911.9 KB)

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brand