Monday, April 23, 2007

Karo Design among the top 5 places to work in Canada

Monday, April 23, 2007
Karo Design has been deemed one of the best places to work in the country. Western Canada’s only interdisciplinary design shop, with offices in Calgary and Vancouver, has been ranked 5th in Canadian Business magazine’s 2007 “Best Workplaces in Canada.” It’s the only design firm in the top ten.
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brand | brand experience | Creativity | Design | innovation | Value of Design
 

 Friday, April 20, 2007

Karo expands Calgary Stampede relationship

Friday, April 20, 2007
The Calgary Stampede - one of the most recognized brands in Canada – has expanded its working relationship with Karo to include advertising and brand communications.
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Nicole Moe  Permalink Comments [0]
Advertising | brand | brand experience | Creativity | Design | innovation | Value of Design
 

 Saturday, December 30, 2006

Karo Wins Contract with Large US Resort Developer

Saturday, December 30, 2006
Karo has become engaged with major US resort developer, Star Resorts, to lead a marketing campaign for the Mount Superior Residence Club at Snowbird Ski and Summer Resort in Utah.
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Nicole Moe  Permalink Comments [0]
Advertising | brand | brand experience | Creativity | Design | environmental | innovation | interactive | Value of Design
 

 Friday, December 29, 2006

Karo Launches University of Calgary Web sites

Friday, December 29, 2006
Over the Fall, Karo launched various websites for the University for Calgary including a site for the Research Services Office, the International Centre, and a website for the Vice-President of the Research and International Centre.
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 Thursday, December 28, 2006

Karo to Launch BlueCircle Insurance Web site

Thursday, December 28, 2006
Karo has been evolving the brand for BlueCircle Insurance, a Calgary-based brokerage firm that markets a range of personal and commercial insurance, mortgage, and financial products to the Alberta consumer.
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 Wednesday, May 10, 2006

Old School gets Facelift at 40

Wednesday, May 10, 2006

Karo's Director of Communications, Anson Lee, was featured in a Simon Fraser University (SFU) news article discussing the branding project he is leading for the school. SFU's visual identity has not been updated in 20 years, resulting in a confusing inconsistent and segregated brand. Karo is working to develop a unified visual identity system that delivers an emotional message about SFU. A unified identity is critical for SFU as it competes on a global scale while also facing internal growth and expansion. The new brand will be communicated in print, on the web and in advertisements.

Read the article: SFU Visual Identity.pdf (58.37 KB)

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 Thursday, April 06, 2006

Profiting by Design

Thursday, April 06, 2006
Karo's own Chris Bedford was recently featured in Design Management Institute's Design Management Review alongside other key proponents of design. Chris and his fellow authors discuss the often unrealized contribution that design makes to an organization's business drivers (i.e. sales, profit margin and market share). This article highlights the importance of design in building a connection between a company's customers and its brand, and doing it in a way that produces solid business results. The experts then go a step further by providing specific methods to measure the financial value added by design.
 
Read the article: Profiting by Design.pdf (459.76 KB)
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 Wednesday, February 09, 2005

Competitive Advantage Through Design

Wednesday, February 09, 2005
This highly informative article looks at the direct competitive advantage delivered to companies in the UK that are using design as a strategic business tool.
 
Read the article:
Competitive Advantage Through Design.pdf (1.75 MB)
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