News

Karo will combine the talents and experience of both offices in Calgary and Vancouver to develop and sustain the entire master brand for this bold community project for the anticipated 10 year development phase.

It’s not everyday you see a 40-foot-high golf tee, let alone one in the middle of downtown Calgary. Then again, it’s not every day a major golf tournament supports such a big cause.

In this month’s issue of Avenue magazine, the Karo Kaus was featured alongside some other impressive local groups that help "shape our communities and bring them to life."

With the road to the summer Olympics largely paved with politics and controversy, we didnt want to lose sight of the fact that the games are supposed to be about excellence, perseverance, dedication and the human spirit. All things we strongly believe in.

The "romance novel" idea used in this campaign was based on this insight: Even the perpetrators of domestic abuse often wonder how they’ve arrived in an abusive relationship. No one plans to be in it. Obviously no one dreams of being in it. And those who find themselves in one often just don’t know how they got to that point. Or how to get out.

At the 2008 Marketing Awards held May 1st in Toronto, Karo Group received a Gold for its Calgary Stampede “Rides” outdoor campaign.

Karo Group, in collaboration with lead consultant Open Road Communications, has been chosen to redevelop and redesign ICBC.com, The Insurance Corporation of British Columbia’s public website.

The 2008 Anvil Awards Gala is a celebration of the best work produced in Calgary for Marketing and Communications from January to December 2007. This year, the Anvils were stronger than ever. The number of entries continues to grow, the categories are streamlined and more competitive, the caliber of judges brought in are world-class, and this year, the gala was a sold out event, Friday, April 25th.

Karo Group was awarded Anvils for the following categories:
Best of Show - Alberta Securities Commission, “The Cheque”
TV Single over $50,000 – Alberta Securities Commission, “The Cheque”
Out-of-Home - The Calgary Stampede, “Mega Drop Elevator”
Public Service Print – HomeFront, “Romance Novel”
Best Illustration – HomeFront, “Romance Novel”

Merits in the following categories:
TV Single over $50,000 – The Calgary Stampede, “Fireworks”
TV Series – The Calgary Stampede, “Rodeo/ Fireworks”
Outdoor Single - The Calgary Stampede, “Rides”