News

Karo's most recent white paper has been getting attention.

The Brand Experience Series white paper for Summer 2008, Would You Like Service With That? was featured last week on Brandchannel.com, a popular online branding exchange.

The paper is an exploration into service design within automotive retailing. It was written by Chris Bedford, President of Karo, and Anson Lee, Director of Customer Experience Strategy.

If you haven't read it yet, you can download it here.

With increasing global focus on clean, renewable energy, British Columbia’s primary energy supplier BC Hydro has undertaken bold initiatives to change how consumers view energy consumption and conservation. These initiatives are part of BC Hydro’s broader strategy to better engage its customers and tell its story through an enlivened brand experience.

Corporate executives are struggling with a new trend: people using online social technologies (e.g., blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global and unstoppable. It affects every industry—and it’s utterly foreign to the powerful companies running things now.

Over the last two years Karo has experienced tremendous growth and attracted and retained some of Western Canada’s most creative people. At the end of August 2006 we had 49 employees and at the same date in 2008 we have 80 employees. In each case we’ve looked for talented and committed people who share our passion for excellence and our inexhaustible sense of fun. We find it’s not a hard sell. In fact, most times they find us. In a market where staff retention is a hard struggle for many companies, why does it come so naturally at Karo?

"The Zappos Outlet Store in Shepherdsville KY is looking to hire 2 FT Sales Reps! Give me a shout if you know someone who may be interested!" This wasn’t a text, and it didn’t appear on Facebook. It appeared on Twitter, a social networking platform whose fast-growing community is attracting the attention of businesses worldwide.

When Karo Group in Calgary was asked to position Alberta Theatre Projects against other performance companies, they quickly decided that if they were going to increase season ticket subscriptions, they needed to focus on an even broader audience. Namely, people who don’t go to theatre.

Karo has continued work with The Boys and Girls Club of Calgary on its new arts and recreation centre.

Congratulations to Karo’s Director of Customer Experience Strategy, Anson Lee, for his recent accolade at the 20th Annual Awards for Publication Excellence Competition (APEX).

Karo is pleased to announce that Lisa Edward will join the Vancouver tribe as a Project Manager.

Karo will combine the talents and experience of both offices in Calgary and Vancouver to develop and sustain the entire master brand for this bold community project for the anticipated 10 year development phase.

It’s not everyday you see a 40-foot-high golf tee, let alone one in the middle of downtown Calgary. Then again, it’s not every day a major golf tournament supports such a big cause.

In this month’s issue of Avenue magazine, the Karo Kaus was featured alongside some other impressive local groups that help "shape our communities and bring them to life."

With the road to the summer Olympics largely paved with politics and controversy, we didnt want to lose sight of the fact that the games are supposed to be about excellence, perseverance, dedication and the human spirit. All things we strongly believe in.