How do you measure design success? How do you convey those findings with colleagues and clients? And how do you convey the value of design to non-design managers? We asked members of the DMI Advisory Council for answers. From environmental and brand design to consulting and product development, we received five distinctive responses, wisdom we acknowledge with thanks and publish as facets of an ongoing dialogue on these important topics.
Read the article: DMI_goodDesign.pdf (228 KB)