News

Instead of buying your sister-in-law a new sweater or a singing fish for her next birthday, ChristmasFuture invites you to give a project in the developing world instead that will help end extreme poverty.

Alberta’s Climate Change Central has been focusing their efforts on strategies to reduce greenhouse gases since 2000 and Karo has joined in to help out in this important work. We have partnered with Climate Change Central to help raise awareness of the not-for-profit’s long list of efforts.

Lara Presber got her first hammer from her dad when she was only eight years old and her first sewing machine from her mom when she was 10.  Little wonder that Lara grew up to be an architect and fashion designer (and integral part of Calgary Karo’s Environments department).  Lara’s second collection – for Fall 2008 - has been chosen as one of the four finalists in Toronto Fashion Incubator's New Labels competition.  Lara’s story made it to the front page of the Calgary Herald Real Life section recently.  Read it here...

Newalta, Canada’s leading industrial waste management and environmental service company, wanted to change people’s perception of waste management. They wanted people to start thinking of waste as a valuable resource instead of something to discard— or to find ways to eliminate it entirely. Environmental regulations are constantly evolving, and Newalta is committed to staying on top of changes and helping their clients to do the same. They asked Karo to help them reposition their company in the market, while engineering a change in perception about waste across the industry.
Karo expressed Newalta’s new brand position in an Annual Report, which was accompanied by a redesigned website and a video offering an interactive “Newalta story.” The website and video were launched in March 2008. Newalta’s reaction? “Karo completely understands us, and as a result they made it easy for us to explain to our clients and to the general public how we’re redefining the concept of waste.”

Karo Group was awarded the Hastings Park Master Sign Plan by the City of Vancouver. We will create a comprehensive sign plan to assist visitor wayfinding over the long-term future development of Hastings Park. Our plan will balance a mix of commercial and community uses and maximize green space and fair activities.

Hastings Park, comprising 162 acres (66 hectares), is Vancouver’s second largest.  In its first half-century the park featured green space, fairgrounds, and a horse track. A restoration plan was approved in 1997, and in 2004 Vancouver City directed staff to develop the plan further, and this is where Karo comes in. Our sign plan will be address the site’s many features and intended changes, including the PNE Fairgrounds, Hastings Racecourse, PlayLand, the Pacific Coliseum, the Sanctuary and other park green space.

Karo Group–Vancouver has been awarded a major new assignment for the City of Vancouver—a citywide wayfinding and signage strategy. This will make it easier for people to navigate their way to Vancouver’s many attractions, and is even more necessary as the City prepares to welcome tens of thousands of visitors to the 2010 Winter Olympics.

We at Karo Group are pleased to announce that we have been engaged by Misión La Serena and Gravity Destination Properties to create the marketing campaign for the luxury resort in Los Cabos, Mexico, called Misión La Serena.

Misión La Serena offers 75 two and three-bedroom residences on pristine beachfront within the master planned development of Puerto Los Cabos on the Baja California peninsula. It is close to a new marina, two golf courses, an international airport and the charming Spanish colonial town of San José.

Karo’s campaign will include branding, advertising, web site, presentation centres and print collateral.