News

With the road to the summer Olympics largely paved with politics and controversy, we didnt want to lose sight of the fact that the games are supposed to be about excellence, perseverance, dedication and the human spirit. All things we strongly believe in.

The "romance novel" idea used in this campaign was based on this insight: Even the perpetrators of domestic abuse often wonder how they’ve arrived in an abusive relationship. No one plans to be in it. Obviously no one dreams of being in it. And those who find themselves in one often just don’t know how they got to that point. Or how to get out.

At the 2008 Marketing Awards held May 1st in Toronto, Karo Group received a Gold for its Calgary Stampede “Rides” outdoor campaign.

Karo Group, in collaboration with lead consultant Open Road Communications, has been chosen to redevelop and redesign ICBC.com, The Insurance Corporation of British Columbia’s public website.