News

Lara Presber, an architectural shining star at Karo in Calgary, has been featured in the National Post’s “40 under 40: Fresh ideas from young Canadian designers.”

While the role of the company is to create and build the brand, making it relevant to consumers, it is consumers who are the ultimate judge of the brand’s value. Their endorsement can increase brand value while their rejection can destroy it.

The moustache, like its poorer cousin the mullet, has been an icon of masculinity that has fallen out of favour in recent times. But for one month we will once again revel in the splendour of the moustache as Movember fever takes hold across Canada and around the world.

Flexible layout the key to designing Calgary's hippest new restaurant, the Fergus & Bix Restaurant and Beer Market.

Karo is pleased to announce that Neil Christensen will join the Calgary tribe as a Technical Director.

Authenticity: What Consumers Really Want. By Joseph Pine and James Gilmore. This eye-opening but muddled volume tells companies to remain true to themselves, or at least to appear genuine, arguing that in a world increasingly filled with deliberately and sensationally staged experiences “...consumers choose to buy or not buy based on how real they perceive an offering to be.”