News

In his keynote address at the Better Business Bureau of Mainland British Columbia’s AGM last week, Warren Baxter, Karo Vancouver’s managing director, continued to champion strong brand stewardship.

Business Edge recently interviewed Anson Lee, Director of Customer Experience Strategy, in an article that explores the link between innovation and great workplaces.

All the great brands get it - the workplace can be one of the most powerful pillars of a brand. So when Shaw Communications asked Karo to help them transform one of their warehouse facilities into an office environment, we saw it as an ideal opportunity to build their brand.

The newly revitalized Vancouver Convention Centre (VCC) opened its doors last month to high acclaim, thanks in part to its impressive world-class collection of BC, Canadian and international art. A fine example is Roy Arden’s 195-foot long “Big House,” a colossal art installation depicting the stories and history of the workers of BC. The VCC engaged Karo to apply some ‘interactive thinking’ to bring the stories behind the art to life.

In a recent 2009 TED talk revered marketing guru Seth Godin argues that we are moving away from an era of mass marketing towards greater emphasis on creating smaller, active and interconnected groups, aka tribes. Humorous and insightful, this TED talk is well worth a watch.

There is a certain thrill that comes from reading about heroic business cases – the insurmountable challenges and strokes of genius come together in a satisfying solution that is an inspiration to leaders in any business.

Lost Generation. It's message about perspective is particularly pertinent given the economic climate and how we might decide to engage it.

Karo Group was recently recognized in two separate national award shows, and the Calgary-based Anvil Awards.